This summer we are asking you to encourage blood donors to help Meet the Need! Click here to download your Meet the Need toolkit and find the resources to help you plan your blood drives from May 26, 2008 through September 15, 2008.
The Red Cross summer campaign theme, Meet the Need, is based on research focused on the average number of blood donations an individual gives per year and the high demand for donations during the summer months. We look forward to working together to ensure blood donors are aware that the need is constant, and that blood is available for patients in need through the critical summer months.
Special promotions in addition to Meet the Need messaging include Music Saves Lives and the first ever racing themed Blood Donor Rewards program called Red Cross Racing. Contact your Donor Recruitment Representative to participate in these exciting promotions! |